July 29, 2012

A Call to Action

August 17th can’t come quickly enough for us action fans; for me, this is the big movie of the summer, even more so than Batman. But why? What is it about The Expendables 2 that makes it so exciting? That answer is pretty simple; it’s keeping old-school action alive.

In a time when the action genre was practically dead, Sylvester Stallone came along and reinvented it; he showed those soft kids out there today what real action is and that none of the cast need capes.

The success of the first film proved that there is still very much an audience for acton movies and that we want to see more and yet… one thing however, puzzles me; why do some of the cast members of The Expendables solo projects not make much money at the box office? Jason Statham is apparently the biggest action star in the business, but his movies rarely make a profit.

Safe is (so far) my favourite action movie of 2012 by a mile, but it only made $17 million domestically and $35 Million worldwide. That’s pretty paltry considering what an awesome movie it is.

Killer Elite did slightly better with a worldwide gross of $56 million, which would be pretty good if the budget wasn’t $70 million. The fact that the film was falsely marketed as an old-school action movie didn’t help in any way.

A lot of fans complain that there aren’t enough R rated action movies today; there actually are, you just aren’t paying to go see them. Some of the best action movies today are straight to DVD, but I’m pretty sure there’s enough of us real fans to get more of these films made and with a bigger budget. Imagine we got Boyka: Undisputed IV in the cinema? It won’t happen, but it would great to see it.

The Expendables movies are popular because of the novelty factor; it’s great to see all of these action legends on screen together and blowing stuff up, but when they’re apart they just don’t make much money. The lack of any upcoming future action stars is worrying as well; Sly recently said “The genre is unfortunately fading away.”

This is unacceptable and we must NOT allow this to happen; when a new action movie is advertised, don’t say “Oh, I’ll give it a rental.” Box Office is king and if we don’t go see these movies in the cinema then the genre will indeed die. If you didn’t see Safe in the cinema or any of the other REAL action movies, then don’t call yourself an action fan. Our heroes need our support; Ex 2 will be a big hit at the box office but don’t let it end there. When Statham, Dolph, Sly or any of the other action stars has a new film out GO SEE IT!

We plan on being around for a long time and our job is to keep action alive, but we can’t do it alone; it’s also up to you fans to support the genre. So, come August 17th, take the whole family, all your friends and hell even that drunken homeless guy to the cinema to watch it. Show them that you support real action and that as long as we all stick together, action will never die!

About the Author

Eoin Friel
Eoin Friel
I grew up watching JCVD, Sly and Arnold destroy bad guys, blow things up and spew one-liners like it's a fashion statement. Action is everything I go to the movies for and the reason I came up with this site is to share my love for the genre with everyone.



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