Double Impact. Die Hard. The Terminator. Sudden Death.
What do these movies have in common?
A killer movie title that commands your attention and gives you a look into what can you expect from the movie. It’s like the appetizer before you get to dig into the main course. The foreplay before the sex. A movie title for an action can bring in a lot in terms of the movie and convincing people to see it.
The name has to have spectacle. It has to provide a vivid description for what you are in for when you watch the movie. Adjectives and hard hitting words always work. Words like Hard, Violent, Killer, Death, Danger, and War demand your attention on a poster or marquee. Like the action movie itself, it gives you what you want to hear and it’s appealing to the eye. Whenever you browse the video store, obviously a title like Bloodsport is going to pop out at you immediately. One word titles work just as well too with movies like Predator and Speed being simple yet effective titles to draw in the audience.
Beware! Just because you can use one word titles or adjectives, doesn’t mean it’s always good. Ballistics: Ecks vs Sever is downright confusing and weird. Hard Rain is so bland that it hurts the movie more since it’s actually a strong action thriller with a bad title. Quantum of Solace takes the cake in terms of Bond movie titles with another confusing and weird sound title that could have been very simple.
Remember studios. The name for your movie might not seem that important, but it can certainly form the first impression for your movie moreso than a teaser or a poster.