November 12, 2012

What Happened to Star Power?

I’m pretty sure it’s because of the recession, but has anyone else noticed that there’s no such thing as “star power” anymore? There is no guarantee of a box office hit, no matter who is in the cast.

In the 80’s/90’s if Arnie starred in a film it was a guaranteed box office smash, but thinking about it now, there isn’t anyone that guarantees that a film will be a huge hit with today’s audience. Having Bruce Willis in a film used to mean it would make a load of cash but now he mostly does cameo roles in straight to DVD movies. He can rarely even carry a movie now, unless it’s a Die Hard sequel.

Since Tom Cruise started jumping on furniture, several of his movies flopped at the box office until M:I 4 came along. Even he isn’t immune to audience tastes and their overwhelmingly negative world view.

Once again I think it may be due to the recession and “glamour” is frowned upon; people don’t want to see rich people being successful, especially when so many are living off of food-stamps. The whole point of movies is the escape from reality but I’m finding that so many movies are becoming as dreary as real life and just not providing that escape any more.

Take Skyfall for example, everyone keeps telling me how “amazing” it is, but I found it dull and lifeless, lacking the glamour and fun of classic Bond movies. Frankly if I never watched it again, it would be too soon and I am a MASSIVE Bond fan.

This will be looked upon as a dark time for not just movies but the world. So I ask you this, is the age of the “movie star” over?


About the Author

Eoin Friel
Eoin Friel
I grew up watching JCVD, Sly and Arnold destroy bad guys, blow things up and spew one-liners like it's a fashion statement. Action is everything I go to the movies for and the reason I came up with this site is to share my love for the genre with everyone.

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