January 21, 2013

Is Arnie Now a Toxic Brand?

This breaks my heart to write this, but The Last Stand appears to be dying really badly at the box office. It’s certainly not due to the quality of the film as I can certify that it’s grade A badass all round and one of Arnold’s best movies.

Alas, I think it’s due to the man himself; ever since that scandal hit he has been trying to come back from it. When I met him on his book tour last year, his eyes looked so sad and lifeless. The energy he used to have was gone and although it’s probably due to old age, I think there’s a good bit of remorse in there too. Then the book flopped and hardly sold anything either.

I was worried that this would happen; when I heard the book failed and how much animosity there is towards Arnold now, it did not bode well for The Last Stand.

Personally it doesn’t affect me what he did, we all make mistakes and if everyone was perfect then the world would be great. It isn’t and if you judge movie stars by the mistakes they make then you’re never going to watch anything.  Is what he did despicable? Absolutely, but it doesn’t put me off watching a movie.

The fact that Arnie hasn’t been headlining a movie for 10 years doesn’t help; he left the industry to become Governor and younger audiences won’t know or care who he is.

The whole gun control debate that is going on in America probably isn’t helping either; until they get that sorted then perhaps the action genre may not make a lot of money domestically.

Oh wait, maybe because the movie is actually “fun” which may have killed it; how dare it not go for gritty, realistic Bourne stye action scenes. *sighs*

I wanted to see The Last Stand because it was one of the greatest action heroes back kicking ass and doing what he does best. The movie delivered in every way and I can tell you right now that it will be in my top movies of 2013. It is one of Arnie’s best movies and deserves to be a huge hit.

It may not be the scandal that’s the problem however; it may be that the marketing was pretty bad and it made it look like there was constant comic relief with the supporting characters being annoying. Of course, anyone who has seen the movie knows that is not the case and the tone is just right.

It’s the return of the action hero we’ve been waiting for and I hope it finds its audience and makes more money.

Does he look old in it? Sure. But why is that a problem? He can still kick more ass in this movie than any under 30 year old in Hollywood today.

It’s a sad day when a crap looking, CGI Filled, PG-13 horror movie makes it to number 1 instead of a great, old-school actioner. America’s tastes continue to baffle me so I’m relying on International audiences (as usual) to improve the box office.

If you consider yourself a fan of action, then go see The Last Stand; you won’t be disappointed. Either way we will always support Arnold in his movies no matter what.

What do you guys think? Do you care about Arnie’s private life? Does it make you not want to watch his movies anymore?

About the Author

Eoin Friel
Eoin Friel
I grew up watching JCVD, Sly and Arnold destroy bad guys, blow things up and spew one-liners like it's a fashion statement. Action is everything I go to the movies for and the reason I came up with this site is to share my love for the genre with everyone.



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