In 2012 we at The Action Elite were excited to hear about a new film company called After Dark Action. Their mandate was to present a new action franchise starting with “five action-packed, original, adrenaline pumping films starring international action stars such as Jean Claude Van Damme, Dolph Lundgren, Peter Weller, James Caviezel, Cung Le and Christian Slater.
It was set to be a festival and to show the movies On Demand and they would also be released on DVD and Blu-ray.
Their mission was “to work with innovative, cutting-edge filmmakers, rising talent and established international stars to give a home to first-rate motion picture entertainment for action lovers everywhere.”
They wanted to create “high quality action films, featuring intense concepts, high octane and the re-invention of classic action sub genres such as martial arts, car chases, gun fights and hand to hand weapon combat”.
This was manna from heaven; finally a new studio that was going to shake things up and give us the R rated action we’d been waiting for.
I really enjoyed all of their movies including El Gringo starring Scott Adkins, Dragon Eyes featuring Cung Le and JCVD and Transit starring Jim Caviezel.
In 2013 they would bring us the Ethan Hawke movie Getaway which didn’t make much impact and then… nothing.
Sure the films may not have been 5 star material but they were merely a starting block for bigger and better things.
This is rather sad as I loved the idea of a new company that wasn’t about doing remakes or huge blockbusters but making slick genre pieces for die hard action fans.
I guess the movies didn’t generate enough interest or money which is a damn shame as I still think there is a gap in the market, but the big question is, how do you make a profit?