In 2016 there will be a huge shift in film making. With the day and date release of Crouching Tiger: The Green Legend in February of 2016 on Netflix and IMAX, the way consumers view films will forever change.
Netflix is taking a huge 60 million dollar gamble that home viewers will purchase the service prior to or on the release date and have an updated 4k set up.
As a writer, the prospect of a new wave of films being shot in 4k is a game changer for the home market.
I currently have Netflix, and I find for about 9 dollars a month Netflix is by far the best single source entertainment value out there.
I have tried Amazon Prime, and HBO streaming. Both services are far inferior to Netflix, for HD streams and for shear ease of use. Netflix is going all out with fantastic action shows including a second season of Daredevil, featuring Elodie Yung as Elektra.
Obviously competition is important, and I am sure the other services are watching and waiting to see what happens with Netflix and their approx 70 million subscribers. Amazon, is a retail and streaming outlet, so they want to push their Prime membership, and their own programming.
What does this mean for the average consumer? More choices and vertical specific programming, with no ads! What a concept, you pay for the service, and the service responds with cool shows! Also with the advent of super high quality 4k mobile devices, on the go viewing is easy, and anyone can stream and view content anywhere on earth virtually.
4k is perhaps the most important development in film in the last 25 yrs. The prospect of not having to go to the theater the day a film comes out and to view it in UHD 4k quality. I predict a few years of futile growing pains and resistance. People adopting the new 4k Standard, and new output devices, but safe to say by 2019 or 2020, your home set up will rival most theaters.
Theater chains, and some indie ones, have taken a unique approach. A certain theater near me called Flippers 360, sports lower cost films, a full game room and a Xbox 360 game room. Guess what, they are making money, why cause while other theaters charge 12-16 dollars for first run films they are $7.50 at night! Game changer, so the biggies can learn a lot from the indies!
For up and coming action people like Amy Johnston, Heidi Moneymaker, and other incredible stunt folk wanting to make films, and TV shows, this means more outlets to watch. Kickstarter, and Indiegogo have changed the landscape for movie making, and no longer is a 90 minute feature needed, as a 30 minute short could easily sell a HBO or Neflix series.
One final amazing thing is the rise of worldwide action films to the U.S. Market. Netflix is pushing many indie and obscure action films in anticipation of the 2016 release of the Crouching Tiger, which incidentally had a press day in China on September 14th.
The Action Elite is an amazing resource on the web for action. I wanted to write this short piece to shed a bit of light on the changing landscape.
OK everyone, thanks, I am off my soapbox; upgrade your TV and get ready, as Michelle Yeoh, Donnie Yen, Juju Chan, and the rest of the new Crouching Tiger cast are ready to blast into your living room in 4 months!
(C) 2015 Danny Templegod