I’ve been looking forward to seeing Deadpool on the big screen ever since the “leaked” footage came online last year. It’s the role Ryan Reynolds was born to play and the clips and trailers so far have been spot on. The marketing has been hilarious and just fits the character of Deadpool perfectly.
I love the fact that he isn’t a squeaky clean hero but is in fact a mercenary who does what he does for money. He’s an unconventional character and I think audiences are ready for it. Releasing it around Valentine’s Day is a nice touch as well and it gives us something other than the usual tedious rom coms to watch. I’ll be there on Valentine’s Day to watch it…
One of the big advantages of this movie is the fact that it doesn’t have a huge $200 million budget. In a recent interview Reynolds said “We don’t have the kind of money that most superhero movies do, but that’s great, actually. Necessity is the mother of invention, and that’s why we get to make the movie we want to make.”
I heard that the budget for Deadpool is around $50 million which is far more respectable and believable for a slightly lesser known character than the likes of Spider-Man, etc. It means it doesn’t have to make $500 million to be considered a hit.
Early tracking has Deadpool making an estimated $55 to $60 million in ticket sales for it’s opening weekend alone so it should easily surpass the $100 million bracket domestically.
The only hindrance against the movie could be the R rating which could put off parents taking their children to go see it. But Deadpool isn’t meant for the kiddies and is being marketed very much as an adult oriented film with non-family friendly humour.
The movie is also banned in China which is a shame as they are a big market these days so that will certainly affect the international gross.
The recent success of The Revenant (over $100 million domestically so far) proves that an R rating won’t affect the box office domestically if the film is actually good. I hope this opens up the doors to more adult oriented R rated comic book adaptations and just movies in general.
Props should be given to FOX for actually taking the risk of making this movie with the correct rating rather than trying to go for the mass audience which they easily could have done.
So will it be a hit or a miss? I think it will be a hit. I reckon Deadpool will rake in between $300-400 million worldwide but even if it only makes $200 million then it’s still profitable and should be the franchise that Reynolds has been waiting for.