“As it’s Oscar season, and the great and good of the acting world are being drowned in accolades, we felt it was time to reward the brands and products that work so hard to get our attention in the movies we watch.
So we created this infographic to highlight some of the hardest working, best placed and most ubiquitous brands in film.
While sometimes their presence can be grating, we decided to stop worrying and learn to love product placements.
The most prestigious award on offer is the ‘Michael Bay Award’ for most products placed in a film. Named after the director who has dedicated his career to financing his many explosions and special effects by cramming as many products into his film possible.
This year’s award goes to Entourage, which outdid Bay himself by including over sixty product placements into its running time. So if any of you left this movie with a strange urge to go shopping, now you know why.
As watches are our passion, we had to reward the best product placement of a watch in a movie. Fighting off stiff competition from the Tissot in Mission Impossible and Hamilton from The Martian, the winner was Omega for its scene stealing performance in Spectre.
James Bond himself a won our ‘walking billboard’ award. This is to recognise the super-spy’s sterling and unflinching efforts when it comes to product placement.
We had fun making this infographic, so we hope you enjoy seeing who won awards in all of our categories.”