A common trait in recent years (mostly for low budget DTV movies) is to try and get someone known for classic action roles (like Bruce Willis) and then throw him up on the cover to try and sell the movie.
I get it, you’re trying to use their (fading) star power to bring attention to the movie and I have no problem with that.
What I have a problem with is when we see the posters or the DVD covers with Bruce Willis, Steven Seagal, etc. and then when we sit down to watch the film it’s essentially a cameo and they are in the movie for like 5 minutes. To me, that’s just false advertising and incredibly frustrating not to mention dishonest.
It’s not like these days Bruce Willis would convince anyone to watch a movie anyway. Oh look, Bruno is in it! He will look bored and depressed while everyone else tries their best to make the movie watchable.
A recent culprit was the “Steven Seagal movie” Sniper: Special Ops; he was in it for 10 minutes and barely had anything to do. In fact if I remember correctly he hardly even did any actual sniping.
I love indie action and no one can say I don’t support it but stuff like this takes the piss.
So if you want to cast Bruce Willis or Steven Seagal then great but don’t try to sell the movie on what is a glorified cameo because it just makes your movie out to be something it’s not.