Choosing the right CBD gummy manufacturer for your wellness brand is one of the most crucial and difficult decisions. The competition is already very high, so you need to look for a CBD gummy manufacturer who can help your brand to stand out with high-quality and uniquely placed products.
Gone are the days when you could dominate with just flavor or specific ingredients; customers are getting smarter by the day, and it’s the overall holistic experience that they prefer over gimmicky marketing claims.
A good manufacturer will help you to deliver safe, consistent, and effective products without any delays, especially during peak seasons like summer holidays and winter festivities.
This is a decision that affects both your brand’s future, its perception in public, and overall success in the insanely competitive supplement market. Here are some parameters to gauge whether the manufacturer you are considering is worth it or not for your brand’s success.
Figure out your brand goals.
If you are not clear about what your own expectations and vision for the gummy brand are, it’ll be a really hard task to find the right manufacturing partner. Be clear about your target audience and what they expect.
Finalize what kind of dosage you’ll be offering, entry-level products like 10-20 mg gummies or high-potency stuff like 40-50 mg gummies. Some target both segments to cover multiple demographics.
Next, decide what kind of ingredients will go on your gummies. In today’s time, it’s better to offer vegan, gluten-free, and non-GMO gummies, as they are in high demand.
From neighborhood influencers to celebrities, everyone is getting vocal about organic supplements, so if you play your cards right, your brand can capture this trend. People are also getting more aware of different allergies, so try to look for manufacturers that don’t process nuts, fish, or dairy in the same facilities.
As for the flavoring, which is the backbone of the gummy industry, people these days prefer natural fruit-based options. Lastly, set a realistic budget and make clear forecast models about how many units you’ll need and how to scale up gradually.
Look for an experienced manufacturer with a healthy track record.
Successful execution is a very important criterion to judge a gummy manufacturer. Try to get quotations for manufacturers like Arvanna, as they have decades of experience in this industry and already work for big-shot names like GNC, Kroger, and Sprouts Farmers Market.
Their proprietary extraction methods, advanced filtration techniques, and efficient workforce can make consistent products for your brand. It’s always better to opt for manufacturers that have in-house research and formulation capabilities. Having both white label and private-label options is also a big plus.
With white label, you can penetrate the markets quickly with ready-made gummies, and on the side, you can build a premium lineup through fully customizable private label offerings.
Do get in touch with some of their other clients to get an idea of how good the manufacturer is and whether they could deliver the same satisfactory result in high-demand seasons or not. A manufacturer with strong technical expertise will answer all your queries without hesitation, so be thorough and clear about everything in advance.
Certifications
Without certifications, a gummy manufacturer is nothing, but you’ll notice that only a few have the full stack. It’s a non-negotiable aspect of the CBD industry. Your manufacturer must have an FDA- and GMP-certified production facility that goes through regular inspection. This means that they adhere to the strictest manufacturing quality guidelines set by authorities.
It involves keeping the factory sterile, the equipment clean, and no cross-contamination. The next important certification is ISO. A gummy manufacturer must be ISO 9001 certified. It’s an international management system standard that is given only when competent people are at the helm of the organizations to lead them through both tough and good times.
In simple words, it means that the company has a framework of policies, procedures, and processes in place to manage quality effectively. OSHA and fire safety compliance are also important, as this ensures that the production facility has a safe work environment and the risk of disasters from human error, fire breakouts, etc., is very low. Plus, it also shows that the manufacturer cares about the workforce and all the people involved. Lastly, the most important certification is USDA hemp; after all, the gummies should be made only from high-quality and organic hemp plants.
Customization, branding, communication, and end-to-end services
It’s better if you could find an end-to-end full manufacturing firm. Your products need to stand out in the market, and a qualified manufacturer that has a strong private label program can effectively bring your brand’s vision to life. Also, they should be able to scale up and down as per changing seasonal demands.
Ask them if they could develop custom formulations for you exclusively and what kind of packaging options they provide. These days, child-lock packages are in huge demand because gummies are getting quite popular in dual-income households.
So behind their back, if kids don’t get access to gummies, it’s one less thing to worry about. Keep a check on how well the manufacturer is communicating with you; they should be transparent and ready to give your team an update at every stage of the production process.
Don’t sign any clause without getting the contract first vetted by a lawyer, and if possible, ask the manufacturer to assign one specific contact person who will keep a full tab on your project and give you details when asked for right away.
The End Note
To choose the right CBD gummy manufacturer, you must assess their certifications, track record, communication process, service variations, and scalability and cost structure.
Clear everything in advance about what kind of incidents will be used, how everything will be tracked, what the turnaround time will be, and what kind of packaging services they have.
Also, visit the manufacturing plant in person at least once to gauge the depth of their claims and how clean and compliant the facility is. If you are starting a brand in the USA, Arvanna is the best option for gummy manufacturing, as they have years of experience and quite a good overall track record.