We often replace text with icons on websites and apps due to limited screen space. Icons not only save space but also remove the need for translation and are quickly understood by most users. Whether you’re working with website designers or app designers and developers, icon usability should be a key consideration to improve overall user experience.
Why Icons Matter in Design
Benefits of Icons
When users visit a website, they tend to scan the page for visually engaging elements. Icons draw attention to key areas you want to highlight. They’re universally recognizable and seen on nearly every professional website and app. Icons can support or even replace text by summarising content with a simple image. Even small icons can have a big visual impact without distracting the user.
Icons Improve Readability
Cluttered web or app pages can drive users away. Some sections of your site or app may naturally feel content-heavy. Incorporating icons can reduce visual fatigue, streamline navigation, and make the layout more engaging and easier to digest. Website designers often use icons to balance content while maintaining clarity and structure.
Icons Should Reflect Your Brand
Icons are not just decorative—they’re an important part of your visual language. They must be authentic and consistent with your brand identity. Sometimes, icons can be nearly as iconic as your logo. For instance, Google’s suite of tools uses a distinct set of Material icons for apps like Gmail, Docs, and Calendar, making them instantly recognizable. Similarly, app designers and developers must ensure icons align with the app’s purpose and branding.
Icons Highlight What Matters
On many platforms, especially social media, icons have replaced text entirely for core functionalities. Think of Facebook’s icons for messages, notifications, or settings—they guide users effortlessly. Effective use of icons by app designers and developers helps users interact with applications more intuitively.
Common UX Mistakes with Icons
Even experienced website designers and app designers sometimes make critical mistakes that harm user experience, such as:
- Assuming icon meaning is obvious to everyone.
- Using icons without accompanying text labels.
- Selecting unclear or overly creative icons.
- Failing to leave sufficient space between icons, especially on mobile devices.
- Ignoring common design standards in favour of unrecognisable visuals.
- Adding excessive graphical detail that confuses rather than clarifies.
Tips for Effective Icon Use
To ensure icons contribute positively to the user journey:
- Give them space: Icons need breathing room for optimal usability. Website and app testing can help determine ideal spacing and placement.
- Keep them simple and intuitive: Avoid using icons just for decoration. Each icon should serve a clear purpose and be recognisable at a glance.
- Use both shape and colour: Don’t rely solely on colour (e.g., green for “yes,” red for “no”). Use shape variations to ensure accessibility for colour-blind users.
Conclusion
Icons are a powerful design element that enhances usability, improve navigation, and make digital interfaces more visually engaging. When thoughtfully used, they help simplify content, guide users, and reduce confusion across both websites and applications. Whether you’re designing a website or developing an app, focusing on clear and intuitive icon usage can significantly improve the overall user experience.