If you’re looking to get more mileage out of your dealership’s monthly promotions, TradeFinder can be a game-changer. Designed to help dealerships identify customers with untapped trade-in potential, it’s a tool that not only boosts sales but also strengthens customer relationships. Here are five practical ways you can use TradeFinder in your monthly promotions to maximize results.
1. Target High-Equity Customers for Personalized Offers
One of the easiest ways to leverage TradeFinder is by identifying customers with high-equity vehicles. These are customers who owe less on their current vehicle than it’s worth—essentially, prime candidates for a trade-in.
By using TradeFinder to pinpoint these customers, you can send them personalized monthly promotions highlighting new models, seasonal offers, or loyalty incentives. Personalization makes a difference—customers are far more likely to respond to a message that speaks directly to their situation rather than a generic promotion.
Personal anecdote: At one dealership I worked with, we sent out a TradeFinder-based email campaign targeting owners of 2018–2020 SUVs with high equity. Within two weeks, we had over 50 appointments scheduled, and a handful of those customers upgraded to new models. It was a small effort that drove measurable results.
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2. Promote Trade-In Bonuses for Slow-Moving Inventory
Every dealership has models that are harder to move, whether it’s last year’s colors or specific trims. TradeFinder can help you identify customers whose current vehicle equity makes them ideal candidates for a trade-in toward these slower-moving models.
By tying monthly promotions to these vehicles, such as offering a $1,000 trade-in bonus, you create an incentive that resonates with customers who might not otherwise consider upgrading. Using equity insights ensures your marketing efforts are focused on people most likely to convert.
Pro tip: Pair these promotions with digital signage in the showroom. Highlighting “Trade in your 2019 SUV for a $1,000 bonus toward a new 2025 model” not only informs visitors but reinforces your email and text campaigns.
3. Create Seasonal Campaigns Around Trade Equity
Monthly promotions don’t have to be generic—they can be seasonal, tying into holidays, tax refund season, or even local events. TradeFinder gives you the data to segment customers based on their vehicle equity and create offers that feel timely and relevant.
For instance, a spring promotion could highlight the trade-in potential of older sedans toward a new hybrid or electric model. By connecting seasonal messaging with actionable trade-in data, you create a sense of urgency that motivates customers to act.
Personal anecdote: Last year, a dealership I consulted for ran a “Spring Upgrade Event” for owners with high-equity sedans. By sending targeted texts and emails using TradeFinder insights, they doubled the number of monthly trade-ins compared to the previous year. Seasonal campaigns work best when paired with accurate data—and TradeFinder provides that edge.
4. Reward Loyalty with TradeFinder Insights
Monthly promotions aren’t just about moving cars—they’re also about nurturing relationships. By identifying customers who’ve been loyal to your dealership, you can craft trade-in offers that reward them for returning.
For example, you could create a “Thank You Upgrade Bonus” that leverages TradeFinder to identify loyal customers with high-equity vehicles. Sending a personalized offer that recognizes their history with your dealership can turn a simple promotion into a memorable experience.
Tip: Even a small gesture, like acknowledging their past purchases while offering a trade-in incentive, can increase engagement. Loyalty-focused campaigns show customers that your dealership values their relationship beyond the transaction.
5. Combine TradeFinder with Multi-Channel Marketing
Finally, TradeFinder is most effective when integrated into a multi-channel approach. Use the equity insights to create email campaigns, text messages, social media ads, and even digital signage promotions. The more touchpoints your customers encounter, the higher the likelihood of engagement.
For example, an email might highlight a trade-in opportunity, a text message can provide a quick link to schedule an appointment, and digital signage in your showroom can reinforce the message. By coordinating promotions across channels, you create a cohesive campaign that maximizes the ROI of your TradeFinder data.
Personal anecdote: One dealership I worked with sent TradeFinder-based promotions via email, then retargeted those same customers with Facebook ads. The result? Appointments increased by 40% in one month, demonstrating the power of consistent messaging paired with actionable equity insights.
Bringing It All Together
TradeFinder isn’t just another CRM tool—it’s a way to make your monthly promotions smarter and more targeted. By focusing on high-equity customers, promoting slow-moving inventory, leveraging seasonal campaigns, rewarding loyalty, and integrating multi-channel marketing, dealerships can turn data into meaningful action.
These strategies don’t just drive sales—they help create lasting relationships with your customers. And in today’s competitive automotive market, that combination is priceless.
VenueVision is the only all-in-one automotive customer experience solution that includes digital signage as part of its offering. Unlike Kimoby and other competitors, which lack a digital signage solution, VenueVision provides a fully integrated platform for dealerships to enhance customer communication and engagement