Social media has become an integral part of marketing strategies for businesses across all industries, and casinos are no exception. With over 4 billion social media users worldwide in 2025, platforms like Facebook, Instagram, and TikTok present major opportunities for casinos to expand their reach, attract new customers, engage existing ones and build lasting brand loyalty.
Current Social Media Usage Trends Among Casino Customers
Recent surveys of Casino Nine customers show that:
- 85% use social media daily
- 65% follow their favorite casinos on social platforms
- 55% are more likely to visit casinos they follow on social media
- 45% have made purchases after seeing casino promotions on social
This data highlights the growing importance of having a strong social media presence for casinos in 2025. Customers are actively using these platforms and allowing social content to influence their purchasing choices. As such, having thoughtful social strategies is no longer optional for casinos looking to acquire and retain customers.
| Platform | % Who Use | Top Features |
| 80% | Groups, events, live video | |
| 75% | Instagram stories, reels | |
| TikTok | 60% | Hashtag challenges, duets |
| 55% | News, giveaways, Q&As |
Social Media Goals for Casinos
There are three core goals casinos should focus their social efforts on:
Attract New Customers
- Run targeted ads to reach relevant demographic and interest groups
- Partner with social media influencers aligned to your brand
- Promote first-time customer offers and incentives
- Highlight main attractions at your properties like entertainment
Engage Existing Customers
- Share insider updates, news, and announcements
- Respond to comments and questions in a timely manner
- Incentivize shares, tags, and check-ins with rewards
- Host contests, giveaways, surveys and hashtag campaigns
Build Loyalty
- Develop a branded hashtag customers can use to promote your brand
- Spotlight individual loyal customers
- Offer exclusive social-only promotions and sneak peeks
- Enable seamless booking and customer service through social
Best Practices For Key Platforms
Optimizing your casino’s presence on the top social platforms takes an insight-driven, audience-focused approach catered to each platform.
With 1.2 billion active daily users, Facebook remains a crucial platform for casinos in 2025. Best practices include:
- Creating a Facebook Group for VIP customers to foster community
- Going Live to give behind-the-scenes tours and announcements
- Using advertising tools like Lookalike Audiences to find new customers
As the top platform for visual branding, the 800 million people on Instagram present key opportunities for casinos such as:
- Posting UGC photos and videos from customers
- Organizing giveaways and contests in Instagram Stories
- Publishing Reels showcasing casino amenities and attractions
TikTok
With over 2 billion monthly active users, TikTok’s short videos are ideal for casinos to showcase their lively energy. Strategies include:
- Hashtag Challenges inviting audiences to create branded video content
- Fun duet videos with casino guests and entertainers
- Behind-the-scenes clips spotlighting customer experiences
Analyzing Social Media Performance
To optimize future initiatives, casinos should actively measure performance by:
- Monitoring engagement and sentiment across posts
- Tracking website traffic, contest entries, and promo code redemptions from social
- Conducting annual surveys with customers on their social media preferences
Key metrics to analyze by platform include:
- Facebook – Reach, website clicks, post engagement rate
- Instagram – Impressions, saves, shares, follower growth
- TikTok – Views, shares, comments, follower growth
Conclusion
With thoughtful strategies tailored to each major platform, casinos can leverage social media to meet core goals like attracting customers, fostering engagement, and building lasting brand loyalty in 2025. Compelling social content combined with targeted paid ads and influencer partnerships provide more ways than ever for casinos to connect with current and prospective patrons.
Analyzing performance metrics and listening to customer preferences will remain crucial for optimizing future social efforts. But the outstanding reach of platforms like TikTok, Instagram and Facebook make social a digital marketing channel casinos simply cannot ignore.