One tarot card reader, Jake Trevino, does tarot card readings on TikTok. He was going to get a job teaching and coaching, but when the pandemic happened, his job fell through. Now, instead of doing coaching regularly, he makes money doing 60-second clips and dealing cards. Before he ever films the videos, he will meditate with his tarot deck and ask the spirit guides to tell him what he needs to say to people. He asks the universe questions and then shuffles the cards and sees what the spirits tell him.
It is hard to know how many tarot readers there are on TikTok, but his videos have millions of views, and another tarot reader, Jenny Change, is one of the top of the top when it comes to readings. Mystic Tarot is another and has thousands of followers. These people are successful in telling fortunes and interacting with others.
TikTok’s Algorithm as a Spiritual Medium
Every time a psychic reader like Trevino or his colleagues posts a tarot reading on TikTok, it’s the platform’s algorithm that decides who sees it. At first glance, it might sound like a problem. How could a reading meant to offer personal insight really hold meaning if it just shows up randomly on someone’s screen? Isn’t part of the magic of tarot the feeling that the message was meant for you, that you’re connected to the cards in that moment?
But strangely and fascinatingly, TikTok’s mysterious algorithm has become part of the magic. While no one fully understands exactly how it works, there’s a sense that what lands on your For You Page isn’t random at all. In fact, TikTok itself has explained that its recommendation system creates a unique experience for every person, based on things like where you’re located and the videos you’ve engaged with, what you’ve liked, commented on, saved, or even simply watched all the way through.
Technology and Spiritual Intuition Intertwine
For spiritual creators, this technology actually reinforces their core belief that nothing happens by accident. “Nothing you see is by chance,” Trevino says, echoing a sentiment at the heart of his practice. Even if a message doesn’t fully resonate in the moment, he believes there’s something in it you were meant to hear. And technically, he’s right. If you’re seeing a spiritual video in your feed, the app’s algorithm put it there for a reason.
Many readers even begin their videos by saying, “If you’re seeing this, it’s not a coincidence.” And in a way, that’s true. TikTok’s algorithm serves you exactly what you’re most likely to need or connect with. The platform curates surprises that feel personal, making each message feel like it found you at just the right time.
The Algorithm Reflects Your Energy
“If you’re watching tarot readings, you’re going to see more tarot readings,” Trevino explains. And the more you engage, the more those videos appear. It’s almost like the app reflects your energy back to you, amplifying the content that aligns with your current mindset. Trevino also mentions that he’s had plenty of people reach out to say they’d never seen a tarot reading online before—until one of his videos popped up. And just like that, a spark was lit. They started watching more, exploring their curiosity, and before they knew it, spiritual content became a regular part of their lives.
Connection, Synchronicity, and Healing
For many creators, that sense of mystery and connection is what makes their work so meaningful. Another popular spiritual reader, Argus Kaine, loves the unpredictability of where his messages will land. “It’s incredible to know that I can put something out there and have no idea whose life it might touch,” he says.
Sometimes, he posts a series of tarot readings, each focused on a different energy or message, and his followers might encounter more than one video from the same series. Even if it’s not back-to-back, he doesn’t believe it’s a coincidence. “If you’re meant to see both, you’ll find them,” he says. “It just shows how deeply connected we really are.”
A Modern Fusion of Fate and Technology
This unique connection between TikTok and tarot has created something neither could achieve alone. The app’s algorithm understands its users so well that what appears on their feed often feels like fate. For many people, these messages don’t just entertain; they offer moments of reflection, healing, and growth right when they’re needed most.