Tips For Choosing The Ideal VOD Platform For Your Business
The world of video on demand – or VOD – is expanding exponentially, and it is advisable that most businesses get on board in order to further promote their growth. Video streaming is an excellent way to promote your products and services and can ensure that your company will reach a wider audience in comparison to traditional brick-and-mortar marketing strategies. However, given the number of devices that offer VOD streaming apps, it can be difficult to gauge the best ways for you to proceed. The following are a few tips to help you choose the right platform for your business.
Accessibility on Multiple Devices
The first detail you should square away is ensuring that your VOD content can be viewed on multiple devices. Not all viewers at home will be watching the content on the same device, so you need to ensure that the VOD channel you choose can convert the relevant transcoding to play from one format to another, without any technical glitches or compromised video quality. This accessibility issue is also sometimes referred to as “multi-device delivery,” and you should ensure that the platform provides you approach that will allow you to deliver video-on-demand content via multiple devices. Given the proliferation of technology these days, it should also be easy to find a platform with the capability to do this without costing an arm and a leg.
Security Concerns and Revenue
If part of the content your company produces relies on live video streams, then you need to go the extra mile to protect yourself from piracy. Content creators are easily ripped off these days without the relevant protection measures. Part of the work of choosing a VOD platform for your company is making sure that it has a solid Digital Rights Management system – or DRM. The last thing your business needs is having your content stolen since this ends up impacting your profit and loss margins considerably.
The best on-demand platforms allow you to upgrade in the future easily and according to your business needs. Don’t invest in a VOD platform that does not allow you access to this function, since you’re bound to want to upgrade at some point. For this to work, the provider should be able to offer a rich Content Delivery Network – or CDN – so that you are able to continue offering fun, creative and effective content to a wide audience of potential customers. If the ability to access your company’s content is in any way hindered or incapacitated due to limited CDN capacity, then you will find yourself not only losing clients, but the buzz around your brand may diminish almost instantly.
Finally, look for a platform that will help you combine both live streams and pre-recorded content. This requires a more sophisticated and hybrid infrastructure from your VOD platform, but without it, you might be working with very old-school technology.
The key to choosing the right VOD platform is finding one that not only suits your business needs and how you publish content but helps you to find an excellent way to monetize and expand your reach. It is becoming one of the best ways to reach a wider audience and enhance brand recognition, so don’t get on the bandwagon too late.