Over the last few decades, the way we do business has changed drastically. Digitalisation has meant that businesses around the world have been able to expand their horizons and do trade with people from all corners of the globe. Whether it be conglomerate giants like Amazon or small local businesses that have created their own website, businesses have been empowered to grow and prosper if they have the right digital tools.
Creating a website in today’s environment is easy as there are many tools and templates available for beginners. However, creating a good website takes knowledge and time, in which whether you are the creator or the user, it’s important to ensure you are experiencing a safe and well put together digital environment.
Below, we’ll take a look at some of the aspects that make a good quality website.
Functionality
Many of today’s websites are graphically impressive, vibrant and eye-catching. However, having a good looking website that isn’t functional is as useful as having a first edition book where the pages have been glued together. Functionality is one of the most important parts of a website as it enables the user to find the information they need and interact with the site in the way it was intended to be.
Some of the ways you can spot a functional website are:
- Content can be found easily from a clear navigation menu
- Links work properly and direct to the correct pages / there are little 404 errors
- The site loads at a decent speed
- Pop ups open correctly and text displays clearly on a plain background
Optimised for mobile
In today’s era, a website that isn’t optimised for mobile will crash and burn. With the majority of people accessing internet content on their mobile device, it’s important that the speed, display and experience all cater to this kind of use. One industry that does this particularly well is the online casino industry in which they lead the way in the latest technologies.
The online casino industry offers a seamless user experience across all devices, enabling players to access their favourite games from anywhere and at any time. Looking at Wolf Gold Slot in particular, this game offers a seamless user experience on mobile, with many benefits that users simply cannot get in the physical casino.
Quality content
There are so many websites out there today that there is an abundance of content on the web. Much of this content is driven by AI technology or copied from other sites, in which Google has the ability to rank sites poorly if their content is not of high quality or seems similar to another site.
Creating quality website content means:
- It meets the needs of the user and answers questions they may have
- It’s clear, concise and doesn’t waffle
- It’s original and intriguing to read
- It offers some benefit to the user such as providing knowledge or inspiration
Design
Design is the name of the game when it comes to a great website. You may have a talented writing team and the best content in the world on your site, however if the design is poor then people won’t stick around long enough to read that content and you will have a high bounce rate.
A great design invites people into a site like how the front cover of a book entices people to read it. The design must look sleek and uncluttered, while also being functional and making it easy for users to navigate the site.
Aspects you need to think about when designing a site include:
- The colour theme and what background colours you will use
- How much white space you will leave on pages
- The relationship between text and images
- The visual hierarchy of your front page
Accessibility
Not all people can view and interact with a website in the same way and some people may have visual, hearing or learning impairments that prohibit them from ingesting the content in the way it was intended. As such, it is important to consider these people and make the website accessible for them too.
Such considerations may include:
- Adding ALT tags to images so visually impaired people can listen to the caption
- Ensuring text can be listened to if it cannot be read
- Making sure language isn’t too flamboyant and is kept as simple as possible for its purpose.
- Adding in the option for text to be made bigger and keeping the font simple and easy to read
Overall, creating a website is easy and can be done by anyone, however creating a good quality website with all of the above qualities takes time, knowledge and resources. While creating a quality website can be an investment, it is one that pays off when you get it right and see the traffic flooding in.
